Masison D’esthétique is a spa company which is not only provide service but also provide high-quality products. Masison D’esthétique has 7th years in business, which is a testament to its talented and caring team of professionals. Therefore, the high and middle classes are the main target customers that Masison D’esthétique wants to focus on.
The logo is based on the Koi’s shape, which is a famous fish in Japan. Koi is a fish that is extremely hard to take care of, the farmer must take at least 6 years to make Koi that is looked beautiful. Moreover, Koi has represented beauty and health in Japan. Koi like to live in warm water, which is the same as a spa, because the beauty of the human comes from water, vitamin, and nature. Koi fish is not only suitable for women but also for men because in Japan’s culture, Koi is represented as the warrior as same Samurai, because in Japan’s culture said that when somebody puts Koi on the chopping block and the knife, Koi does not struggle. This image will lead to the image of the warrior being arrested by the enemy. Furthermore, the Koi shape is based on the golden ratio, which will help the logo look luxury and high-class.