Affair is a studio and production house based in Saigon, Vietnam. This is the young, powerful and creative studio which wants to impart the new way of advertising and idea generation products. The meaning of the logo is that an affair often vilified by most is for some just a way to find companionship. AFFAIR is connection, warmth, and understanding.
The custom typeface, affair, is designed for the logo and the whole identity system. Focusing on individuals and positive energy of their community and advertising products, affair becomes unique and introduces its own visual language in a very playful way. Each element of the identity system works as a communication tool for them.