Affair is a studio and production house based in Saigon, Vietnam. This young, powerful and creative studio wants to impart a new way of advertising and idea generation products. The meaning of the logo is that an affair often vilified by most is just a way to find companionship for some. AFFAIR is connection, warmth, and understanding.
The custom typeface, affair, is designed for the logo and identity system. Focusing on individuals and the positive energy of their community and advertising products, the affair becomes unique and introduces its own visual language very playfully. Each element of the identity system works as a communication tool for them.
